One of the most common questions I receive is "How do I make my perfume stronger and last longer?". Here's a few tips that may help:

Stronger: I guess the question should be should I wear a stronger perfume? I know you love your very favorite scent, but that doesn't mean that everyone around you loves it too. Make sure you are not overdoing it, people around you should just get a hint of your perfume, not be immersed in it when you are near them. And if you hug them and they can taste it and smell it hours later on their clothes, that is also a big no-no.

Apply your perfume to your skin and hair, do not spray it liberally on your clothing. You want your scent to blend with your natural body chemistry and become uniquely yours. And another caution to over-spraying; you smell your own perfume less than others do because your nose becomes accustomed to it. Your brain adjusts naturally to surrounding smells after a certain time (it's called olfactory adaptation) so while you won't smell it yourself, other people certainly will.

Last longer: I carry many different lighter scents and a common question is how can I make my perfume last longer?

The best way is to build layers of scent directly on your skin, preferably warm, slightly damp skin when you just come out of the shower. The warm water opens your pores and allows your perfume to be absorbed into your skin.

If you find you showered the night before and need to apply perfume in the morning, keep in mind the molecules in fragrance bind to the oils on your skin when applied. If you have dry skin, you have less skin oil for the perfume molecules to grab, so moisturize your skin for longer lasting perfume. Use a solid perfume or lotion first, then “layer on” your fragrance, it will have a better surface to bind to.

The best place to wear fragrance is on the skin at the pulse points: the wrist, behind the ears, inner elbows and the base of the neck. This is where the fragrance will have the most projection due to the fact that the skin warms up here.

Apply your perfume sparingly and don’t be tempted to rub the fragrance (except for perfume oils, you can dab it in) – it’s better to leave it to unfold naturally as it warms up on the skin. If you need to, carry a smaller size bottle with you to reapply later in the day – particularly if you are going out for the evening – this will freshen up the top notes again.

Many people underestimate the power of scent in the hair. Spritz fragrance directly onto your hair or onto your brush and comb it through your hair. Hair carries scent for a really long time. Applying fragrance directly to your hair creates delicious, mysterious wafts that are bound to get you compliments.